Valentine’s Day is most commonly associated with romantic love, with millions of Valentine’s Day cards being exchanged each year. Gifts of flowers or a single red rose are sent with romantic messages to loved ones and couples spend special time together. Valentine’s Day gift hampers are also a popular gift and typically include flowers, champagne and chocolates. However different cultures have developed their own traditions for this festival. In some parts of the world Valentine’s Day is observed as a day for expressing love between family members and friends, rather than that of romantic couples. Some traditions include leaving lollies and gifts for children and others include acts of appreciation between friends.